"Exploring User Engagement in Political YouTube News: A Study on BBC Breaking News"
Title
"Exploring User Engagement in Political YouTube News: A Study on BBC Breaking News"
Subject
Economics
Creator
Zechuan Chen
Date
October 23, 2024
Contributor
Zechuan Chen
Abstract
This study explores the negativity bias in user engagement with YouTube news and the effectiveness of negative sentiment in attracting attention. I investigate the difference in user engagment in the form of comment and liking comments between political and non-political news. The paper explore whether political news attracts a higher quantity of negative sentiment comments and the differences in likes distributed to negative sentiment comments in political and non-political news, and revealing a stronger negativity bias in user comment in political news, but also showing that relative less likes are distributed to negative comments in political news. This paper is based on analyzing comments and likes from BBC Breaking News videos.
Files
Collection
Citation
Zechuan Chen, “"Exploring User Engagement in Political YouTube News: A Study on BBC Breaking News" ,” URSS SHOWCASE, accessed November 23, 2024, https://urss.warwick.ac.uk/items/show/626.